Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest globally, with over $26.0 billion in annual sales (2024). The company is best known for iconic products such as Heinz Ketchup and Kraft Dinner.
Impact
+45 %
Customer Satisfaction
Increase
double
-digit %
Next-year Revenue
Increase (confidential)
Situation
The company embarked on an enterprise-wide digital transformation in 2022. It defined its three-year vision and strategy and committed to executing it. However, achieving this vision required talent, skills, and technologies that were not available internally. Leadership engaged Nexalyze to bring the necessary expertise and experience onboard.
Complication
Upon reviewing the ambitious strategy, leadership realized that the roadmap lacked clarity, and the value estimations which informed prioritization were not structured to deliver early ROI. Additionally, the company did not have a long-term plan to develop advanced analytics capabilities.
Solution
Kraft Heinz leadership and our team co-created a strong yet realistic roadmap, prioritizing high-return initiatives and quick wins. The collaboration began with establishing best-in-class Lakehouse foundations, enabling each business domain to develop scalable use cases. Nexalyze then supported the implementation of three “lighthouse” use cases including AI-powered solutions across procurement, marketing, and inventory management.
Outcome
Within 18 months, Kraft Heinz had built a state-of-the-art Lakehouse and developed multiple data products across the three prioritized domains. In addition, three key use cases including digitalized cost models (procurement), inventory optimization (logistics), and Customer 360 (marketing) were successfully delivered to pilot stage, the final step before global rollout. These initiatives led to double-digit percentage improvements in both customer satisfaction and revenue (confidential estimation).
